The exercise asked of us in week 9 of ‘Issues in Publication and Design’ was to redesign a poster attracting poets of a University to submit their work to be published in their annual magazine.
To demonstrate the changes I have made I have attached the poster onto this entry. See to the right.
The main issue which I felt needed to be addressed with the original poster was the layout, formatting, font and colour scheme. Wheildon (1990) discussed that a ‘simple design’ which featured a thought provoking headline was the most effective means to grasp the audience’s attention. A sans serif font with a relevant image to follow the headline and article beneath was the easiest to follow structure to convey a message understood by the most viewers.
It is for this reason that the original poster has been changed into this structure. The blue and red text boxes made the text hard to interpret on first viewing, whereas the poster I have created gives the viewer a snapshot of all the relevant information, notice the bold, larger text.
The format also makes the document easier to scan and the font is easy to read.
The colour scheme was chosen to compliment the image and to give the poster a ‘romantic’ ambience, somewhat like the stereotype of poets.
Overall I feel that the poster I have created follows design principals to assist the message to be conveyed effectively to the target demographic.
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