This week, within 'Issues in Publication and Design' we discussed current media stories, social networking and issues of using Youtube links within adverts and whether there is copyright issues associated with the creator who originally broadcasted the video.
Our tutor used Old Spice cologne adverts which have been modified several times to demonstrate how a video can be adapted and changed over and over on the internet to create many different versions. This is turn questions the authenticity of the original material which is placed on the web initially. Even though many of these different versions are highly entertaining, is it a copyright issue?
Social Networking sites such as Facebook are within a similar category to Youtube. Whatever is posted to a social networking site is broadcasted material for anyone to use, yes the site can be set to private however the material can still be viewed and any individual is permitted to use the material without permission from the creator.
In turn, there has been occurances where vieos or imagery has been taken from youtube and used in advertisements in other countries. Is this legal? At this stage there are no International laws to prevent this from happening. It is suggestable that social networking and mass media has evolved so rapidly there isnt the societal structures to monitor or 'control' it's effects.
The final issue discussed within the tutorial is whether or not journalists who 'tweet' information regarding news stories should respond to reader's comments. In my opinion, no they should not, a journalist's role is to deliver news to the public in an objective fashion and seek not to influence the reader or state their opinion.
Until next time, cheerio!
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